Our Business Strategy

Strategy One

Strategy Two

The BMBA is committed to building a niche market amongst the many basketball communities in the Eastern and South-Eastern regions of Melbourne, that separates the BMBA as a unique sports and service provider to that market.

The BMBA will within five years develop and build the best Basketball coaching, training and development programs for juniors in Melbourne so that it becomes a destination of choice for ambitious junior basketballers.

Our Goals & Objectives

How we are going to get there.

Our First Six Months

Within the next 6 months, our goals are:

♦ To properly establish recruitment strategies that will enable the BMBA to grow to a membership size that will not only enable the BMBA to meet its lease and expenditure obligations but will also enable the business to budget and plan for substantial surpluses.

♦ To develop a primary school-based competition on weekends that will be able to provide competition and development opportunities to Primary schools in our feeder demographic.

♦ To develop multiple streams of revenue to enhance the financial standing of the BMBA to enable it to continue to develop services, ideas, programs, and initiatives for the betterment of the business.

♦ To continue to educate and communicate with vital individuals that will have an influence on the BMBA’s future. This can be done via communications to BMBA participants and this business plan

Our First Year

♦ To employ the required staff that will be able to provide the management and administration of the BMBA ensuring the delivery of necessary services to BMBA members, adequate recruitment initiatives to grow the BMBA membership and to provide sufficient coaching and development programs to continue to improve and enhance standards.

♦ To have developed a Primary School competition and feeder program. Within twelve months we want to have formed a feeder program through several primary schools. These would incorporate introductory programs and U10 and U12 competitions for boys and girls and we would be looking to link them with Secondary Colleges in their area.

♦ To implement a School development program designed for both Primary and Secondary Colleges where the BMBA will have two development officers visit schools and provide clinics and coaching to schools within our demographic to help promote and develop our new programs, competitions and the BMBA.

♦ To establish a basketball library that would include a wide array of DVDs, videos and literature covering all phases of the games. A library that can be accessed by all visitors, clients and members

♦ To introduce an E-commerce section to our web page that allows merchandising of various items and goods and also allows payments via credit cards over the internet via a secure system.

♦ To grow the Association membership to 1,500 To be in a position to accomplish the BMBA’s goals and objectives we would need to grow our membership to this minimum number.

Our Second Year

♦ To have developed our junior representative program to an elite status. Through our increased size, school programs, improved educational resources, improved facilities and greater exposure to develop our junior competitions we will be able to develop an elite representative program for both BMBA boys and girls.

♦ To achieve BIG V and then NBL1 status with our open-age Men’s and Women’s representative program. Through proper recruitment and continued development of our juniors to high standards, to achieve BIG V and then NBL1 status with our Men’s and Women’s programs. This ensures a pathway for our juniors, retention and recruitment of graduating and past juniors and the recruitment of the vest best possible development officers who will play in these teams while managing our school programs.

♦ To grow the Association membership to 2,000 To meet the BMBA’s goals and objectives we would need to grow our membership to this minimum.

Our Next Five Years

♦ To have grown our membership to 3,500 plus. To compete properly with the large elite Associations a mid-range membership of this number is crucial. Dandenong, Knox, Frankston and Kilsyth all have memberships exceeding well beyond this number.

♦ To have developed our junior representative program to be recognised as one of the best in Victoria. Through the continued development of our juniors, both domestic and representative, our goal is to develop a junior program that is equal to any in the State. This program must provide excellent coaching standards, educational materials, and the playing and training facilities to achieve this. It must be free from parental and lobbying influences to allow coaches to concentrate solely on developing the best junior teams and competitions possible.

♦ To achieve NBL1 status with both our open age Men’s and Women’s program. At this stage, our goal is to have a Men’s and Women’s team represent the Association at the highest levels possible outside of the NBL. In doing so we are giving ALL our juniors, both domestic and representative, something to aspire to.

♦ To have in place adequate domestic competitions. The Association needs domestic competitions that adequately accommodate all age groups, genders and abilities for any person wishing to play the sport of basketball. This means open age and junior domestic competitions with an appropriate number of grades to accommodate all standards.

♦ To have an efficient, properly renumerated and professional administration staff. To achieve all the objectives in this document within five years, we must have a staff properly equipped, trained and motivated to achieve the tasks to run this the BMBA.

♦ To have developed the most organised efficient and professional referees branch in Melbourne Quite simply the referees are the standard by which an Association is judged. If the referees are efficient and professional in their performance, teams and players will join the Association in numbers. They provide the first and ongoing impressions of the Association. In a competitive marketplace, our referee’s branch needs to set itself the lofty goal of being the best in the State.

♦ To deliver member services that cater not just for basketball but to the needs and welfare of the individual members both within the BMBA and the wider community. We want to set our Association apart from others through the way that we genuinely care about the welfare and the development of our members. We achieve this by ensuring that BMBA policies and services are continually reviewed and improved upon. The BMBA is looking to develop a service to its members that no other Association can match. This would include things such as a Youth Club, Counselling for problem teens and assistance for families at risk. It would also involve a program where our members give back to the community with work for charities and other non-profit groups or through community assistance to demographics such as the elderly.